BEHIND THE SCENES OF AN AMAZING FAN-DRIVEN GLOBAL CAMPAIGN TO SAVE A TV SHOW

By | February 18, 2016

I described our guest speaker as a “non-digital person that every digital person should listen to.” A packed room heard from Wendy F. who led a very unique fan-driven global campaign that integrated online platforms, social media and face-to-face experiences to help save a major television program. Everyone loved this presentation as it provided an insightful behind-the-scenes look at an amazing community-led campaign.