MOBILE STRATEGIES AND CASE STUDIES: MARKETING AND USER ENGAGEMENT ON THE NEXT FRONTIER

By | February 14, 2016

A packed conference room of attendees and many who joined online via webcast gained many insights on how mobile is transforming businesses and organizations.

  • Yaron Oren, Head of Mobile Strategy & Operations at Hachette Filipacchi discussed how a leading publisher is leveraging the mobile platform to reach consumers and better serve advertisers. Each month nearly 60 million people come to Hachette’s print and digital brands which include including ELLE, ELLE Decor, ELLEgirl, Car and Driver, Road & Track and Popular Photography.
  • Jeff Lee, President of Distributive Networks discussed how they worked with the Obama Campaign to engage and mobilize their supporters though a mobile strategy.

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