MAKING THE RIGHT MOVES FOR DIGITAL GROWTH IN TURBULENT TIMES

By | February 16, 2016

At NYU’s Kimmel Center.

Patrick Adams
SVP, Marketing
Victoria’s Secret
Kip Morgan
Chief Marketing Officer
eMusic
Chris Johnson
Vice President, Content & Biz Dev
Hearst Digital
Michael Levin
Director, Product Development
NBC Universal
Lee Huang
Director,
Digital Strategy
NBC Universal
Panelist
Panelist
Panelist
Panelist
Moderator

Bios

We had a standing-room only, sold-out event. The event was a huge success and there was a tremendous energy in the room.

Photos from the Sold Out Event

Agenda:

As decreased consumer and business spending has placed pressure on all business models, corporate America has retrenched by trimming investments, reducing its burn rate, and shuttering non-core operations. These moves extend across the enterprise, often affecting still-burgeoning digital initiatives. Despite today’s harsh realities, companies need to properly position their digital teams for the next wave of growth for when the economy-rebounds. We can’t let short-sightedness unnecessarily extend the impact of the recession for years to come. Two critical questions we all face are:

  • What should our short and long-term digital strategies be to effectively deal with the current economic crisis and rapidly changing marketplace ?
  • What strategic digital initiatives should we be investing in to better serve our customers, increase reach and grow revenue ?

Our panel of industry leaders will examine these questions and share how they are determining the right balance of prudence and preparation, attracting audiences in times of austerity, building new products without breaking the bank and strategically deploying resources. They’ll discuss what they are actively investing in, including new innovative ways to engage customers and drive revenue via video, mobile, Facebook applications/Connect, Twitter, widgets, acquisitions and partnerships.

By hearing firsthand about the details underlying successful near-term and long-term digital initiatives, attendees will be able to transform the economic fear and uncertainty in their own organizations into a catalyst for digital growth.

 

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