FACEBOOK: FRIEND OR FOE?

By | February 21, 2016

With Facebook’s major announcements at their recent conference, F8, they are dramatically increasing their impact on the entire digital ecosystem. Deeper integration with Facebook presents dramatic opportunities to site owners to further engage their customers and expand their reach. Simultaneously, though, Facebook has many on-going problems with privacy and faces operational support challenges. These issues can negatively impact sites that are integrating with them by affecting site performance, opening doors to legal issues and potentially comprising long-term strategies. (10 Reasons to Delete Your Facebook Account). Strategically, how much do you want to hitch yourself to the Facebook bandwagon? Will they continue to dominate or will they flame out like many other companies before it. We’ll discuss this at our meeting with Internet Strategists from leading companies to get a full 360 degree view on the issue.

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