Thursday, July 23 - MAIN Program

Friday, July 24 - OPTIONAL Sessions:
Internet Executive Career Path Symposium
and/or A How-To Guide to Social Media

Governor Hotel, Portland, OR

Cost starts at just $225 per person

View presentation schedule for July 23 (PDF)

See list of companies who have attended in the past

TOPIC: The Future of the Social Web (based on new Forrester report)
Although social networks have caught the attention of brands and consumers, today’s social landscape is a primitive series of unconnected islands. Expect new technologies to emerge that connect all systems and communities together –that allow communities to spread and share from one another. This simple technology changes the web landscape as consumers rely on their peers to make decisions, any web experience can now be personalized, and social networks become as powerful as CRM systems. Marketers must be ready for the drastic changes to come as power shifts to micro-celebrities, communities, and social networks –not traditional marketing. Jeremiah's presentation will cover these changes in detail. > Read blog post announcing the Forrester report

TOPIC: Shifting the Digital Marketing Mindset to Harness the Power of an Integrated Approach
In a world where social media thrives and consumers are increasingly connected, a marketer’s decision to ditch traditional marketing practices for online or mobile methods isn’t as simple as that. It shouldn’t be viewed an “either/or” situation when both are the answer. The most effective approach to navigating the rapidly evolving marketing landscape requires a little creativity and the right mix of new and traditional marketing practices while executing against metrics that go beyond circulation to measure consumer engagement. Katherine will provide an in-depth look at how HP has successfully leveraged the sophistication of the Internet and social media to integrate progressive marketing methods while influencing other more traditional tools, and how other companies can manage this shift in marketing mindset by leveraging a similar approach.

TOPIC: Connecting...
Today, the way in which we connect with each other and consumers is different, but the fundamental attributes and types of connections are not. Intel VP, Johan Jervoe, will offer some historical social context to marketing and provide Intel's new global campaign, Sponsors of Tomorrow(TM), as a working example.

TOPIC: Combining eCommerce and Community: It’s a New Normal…And, There’s No Going Back
Word of Mouth is the oldest form of marketing. But in today’s online and highly connected world, talk spreads far, fast. And it’s permanent. At the same time, the days of the one-way corporate message are over. People are seeking and have come to expect higher-order experiences with the companies they do business with. Welcome to the New Normal. In this session, Sheila Tolle, vice president of marketing for Intuit’s Small Business Group, will discuss how Intuit is adapting to this new normal. She will share examples of how the company has evolved its approach to engaging with customers and has found success in combining ecommerce and community.

TOPIC: Integrating Your Digital Marketing in the Age of Information Overload
Unlike more traditional marketing practices, digital marketing is popping up all across the firm, usually in an un-coordinated fashion. At the same time, your customers are being hammered by information overload, and are not necessarily appreciating all of your digital outreach. These trends pose many challenges, but a larger number of opportunities. Xerox registered the 7th domain on the planet, so they have been working these threads for a long while. Duane Schulz, Vice President of Xerox Interactive Marketing, will share approaches that are being taken at Xerox, and suggest how you can drive more business impact from your interactive marketing investments.

TOPIC: A Gossamer Ceiling for Corporate Internet Executives?
Many of today’s Corporate Internet Executives seem to have reached a professional impasse. Mid-career, just as they are coming into power as seasoned managers and subject matter experts, they feel as if they’ve hit the “ceiling.” However, this limitation is not real. Join Lisa Welchman as she discusses the State of Web Leadership and explains why the “gossamer ceiling” Internet executives perceive will be swept away as their profession continues on its journey to the C-Suite. Understanding the vocational growth challenges facing Internet executives, the unique competencies they bring to the organization and the support they need from key is core for senior leadership as they guide their organizations into the 21st century. As well, those who provide products and services to this maturing professional segment need to understand how to “up their game” to address the more sophisticated businesses challenges Internet Executives face. Lisa will present a strategy for raising the visibility and relevance of the Internet Executive and detail the ways in which Internet executives can led the charge to maturing their vocation, both in their organization and in the larger business community.

General Topic: Forging Better Collaboration Between IT & Marketing

TOPIC: Highlights from the Corporate Internet Executive Research Study
The 2009 Corporate Internet Executive Research Study leverages over 250 responses to a 37-question deep dive survey to examine the salaries, budgets, scope, structure, backgrounds, challenges, influence and more of in-house Internet executives—employees who are responsible for driving strategy and/or implementation for their company's Internet presence. This information is unique in the marketplace. Steve, the author of the survey, will present highlights from the results, which may surprise you.