CUSTOMER ENGAGEMENT: NEW TECHNIQUES AND TECHNOLOGIES

By | February 3, 2016

Presenters:

  • Harun Asad, Director, AOL Media Networks
  • Tim Peter, Director Internet Product Development, Cendant Hotel Group (includes Ramada, Wyndham, Days Inn)

Harun and Tim gave AMAZING presentations about “Customer Engagement.” It was the perfect blend of new concepts, best practices, and real-world execution. Harun talked about “26 media choices”, compared new and traditional ROI metrics, and highlighted AOL efforts including consumer insights, interactive content programs, targeting capabilities, and measurement approaches. Tim then talked about consumer travel behavior, how Cendant has developed a sophisticated framework for engagement, and how they are redesigning their sites to further meet customer needs.

After the presentations, Harun and Tim answered a myriad of diverse and interesting questions. The Q&A session was followed by our regular Interactive Round Table session where we talked about what was on people’s minds. Conversations centered around social networks, behaviorial targeting, and wikis.

Check out their presentations. Cendant Presentation | AOL Presentation

Tim Peter – Cendant (left), Harun Asad – AOL (right)
 

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