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Interested in Joining the ISF?
The Internet Strategy Forum is an association of over 1,600 corporate Internet strategists.
Contact Information
Walt Disney Internet Group
818-571-8683
About the Southern California Chapter
The Southern California chapter is being developed under the leadership of Mei Huang at Disney. Please contact Mei if you would like to participate.
Next Meeting
Topic: Virtual Reality Check: Where Do We Go From Here?
Date: Tuesday, March 11th, 2008
Time: 6:00pm - 7:30pm Pacific Time
Location: Exact location in the Los Angeles area is TBD and will be emailed to current members. Any ISF member can attend this meeting remote via the Web or in-person.
Speaker: Jason Stoddard, Founder & Managing Partner at
Centric / Agency of Change
Abstract:
Last year, Second Life came to the forefront of social virtual worlds with explosive growth and entries by high-profile brands. Now, growth has slowed, and brands as a whole have struggled to find their place. At the same time, 2D and 2.5D worlds for teens are booming, MMOs are hot, and there are new, open-source opportunities on the horizon for 3D worlds. What have we learned from this—and what does it mean for the future? In this session, we’ll examine:
- What worked, and what didn’t, in 2D and 3D virtual worlds
- What the landscape looks like right now
- Where the virtual world roadmap might take us in the next 12 months
- Practical strategies for deciding what worlds—if any—are right for you
- Results that you might expect—and how to measure them
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