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Interested in Joining the ISF?
The Internet Strategy Forum is an association of over 1,600 corporate Internet strategists.
Contact Information
Lee Huang
VP, Global Digital Strategy
Lehman Brothers
NYC Chapter Director
ISF Board Member
lhuang23@yahoo.com
SOS: Strategists on Strategy
Internet Strategy Forum's Blog
About the NYC Chapter
Sharing Knowledge and Building Relationships
The NYC chapter is striving to create an environment where our members learn from each other and build relationships.
At our meetings, in addition to guest speakers, we always have an Interactive Roundtable session where we
"go around the table" and each attendee
has an opportunity to describe projects that they're currently working on as well as pose questions to the group.
Planning Committee
Lee Huang
Joe Galarneau
Recent New Members
The following Internet Strategists have recently joined the New York chapter.
VP Marketing, Barnes&Noble
VP Search, NBC Universal
VP Digital Syndication, Reuters
VP Interactive, Citigroup
VP Interactive, Polo Ralph Lauren
Director Communications, Pfizer
Director Technology, Hearst
Director eBusiness, Verizon
New York City Chapter - Upcoming Events
Have a great summer ! See you in the Fall.If you need to reach us, send email to Lee Huang at lhuang23@yahoo.com.
Recent NYC Events
Selecting the Right Content Management System for Your OrganizationJune 3, 2008
The New York Chapter hosted a webcast with Tony Byrne, founder of CMSWatch. He provided detailed insights and practical knowledge on how leading CMS products such as Fatwire, Tridion, Vignette and Drupal really work and how vendors really perform from a client-side perspective. He gave a great landscape analysis of the different types of vendors, reviewed their key features and functionalities, and shared practical advice on how to make an informed purchase decision. The audio of the webcast is available for free to paid ISF members.
General Meeting and Roundtable Discussion
May 20, 2008
We had a great meeting this evening where new members and regulars got to together to meet each other and
discuss a variety of hot topics ranging
from "how to successfully measure online marketing campaigns" to "approaches to building an online community" to
"best practices for bring a new product to market" to "addressing copyright issues that
content providers face." Folks from Pepsi,Verizon, Reuters, Viacom, BMG ColumbiaHouse and Lehman Brothers were in attendance.
I Hate My CMS ? The Perils and Promise of Modern Content Management Systems
February 26, 2008
We had a full house for our panel discussion on Content Management Systems ! It was a no-holds barred session where we discussed
the good, the bad and the ugly about CMS. Our great group of panelists (see below) covered the
best practices for successfully planning and deploying a content management system, minefields to avoid, real life case studies,
industry trends, and the vendor landscape.
Event Description: No matter what type of website your company publishes, it’s likely that a content management system (CMS) is at the core of your operations. But while CMSes are among the most vital systems in digital businesses, they are also among the most cursed due to their limitations and idiosyncrasies.
In the early days of the web, many companies built their own systems, only later to standardize on one of the emerging commercial offerings. But now, with the popularity of open source, as well as the growing complexity of content operations, there is no clear path to CMS success. Some companies continue with the major vendors, while others take the custom development route. And there are a large number of viable open source platforms, particularly for smaller operations.
This panel attacks the CMS issue from all of those viewpoints, plus provides a perspective of a leading technology analyst. We explore both the technology and business issues surrounding CMS selection and operation, as well as inviting audience members to share their own “tales from the trenches.”
Panelists
- Stephen Powers, Principal Analyst, Forrester Research
- Tim Peters, Managing Director, Leading Hotels of the World/LHW.com
- Albert Lee, Director of Technology, New York Magazine
- Tristan Louis, Former Technology Executive, HSBC
Hosted by Lee Huang and Joe Galarneau.
2007 Holiday Dinner
Tuesday, December 4, 2007
A group of ISFers gathered for a wonderful holiday dinner at Osso Bucco, a terrific family-style Italian restaurant.
We talked a little shop but really just enjoyed good company, good food and good fun.
We took this picture late but still got several smiling faces.
"Who Should Call the Shots Online? Bridging the Gap Between Business and Technology Leaders"
October 29, 2007
The Internet Strategy Forum collaborated with SIM, the Society for Information Management. to jointly host this very insightful and provocative panel discussion. Over 70 industry professionals attended the event and we had very frank and open conversations; conversations that most of us wouldn't (but should) have within our own companies.
With the rise of the internet and e-business, all firms, regardless of their primary products or services, are now in the high-technology game to some degree. CTOs and CIOs may view this shift as playing to IT’s historical competencies, but others in the organization don’t always share that opinion. In many companies, there’s tension with business leaders, particularly Product Management and Marketing executives, over process, structure, speed, and priorities with regard to on-line activities. Some view IT as a bureaucratic impediment to be worked around in order to travel at “web speed,” while some IT leaders feel that their business counterparts’ apparent lack of discipline and technology savvy ends up resulting in costly strategic mistakes.
This lively panel discussion explored the point of view of both sides and offered potential solutions with regard to:
- Requirements and the Front End of Product Development: Are traditional development methodologies sufficiently flexible to meet time-to-market requirements? The business pushes for more informal methods, while IT often demands structure. Is there a point of compromise?
- Embracing New Digital Platforms: Online videos, user generated content, widgets, content aggregation, search and the list of hot digital platforms goes on and on. With customers expecting more and nimble competitors opening up shop everyday, do business and technology leaders share a common understanding of the business opportunities and its impact on technology infrastructure ?
- Partnership versus Build versus Buy: This is where product selection meets business development. In addition to the historical build-or-buy decision, companies can partner with third-parties to develop products or provide web functions, resulting in revenue sharing or licensing deals. Who seeks out potential partners and structures the relationships?
- Managing Innovation: Marketing’s traditional role is to scan the horizon for trends, understand customers’ needs, stay abreast of competitors, and serve as the conduit for future product ideas. But on the Internet, many of the most innovative start-ups have had strong technology pedigrees. IT is filled with professionals who live and breathe technology — what role can or should they play in defining product strategy and innovation?
Panelists:
- Sandeep Varma, VP Marketing, Barnes&Noble.com
- Dan Leeds, VP Product Development, TheLadders.com
- Tom Smith, Director of Technology, Hearst Digital Media
- Miles Kafka, Technology Director, Avenue A | Razorfish
Roundtable: "Let's Talk About Vendors"
May 1, 2007
A group of ISFers got together to discuss vendors and service providers so that we could learn from each others experiences. We discussed many types of companies but Content Management System vendors , Search Engine Marketing Firms, and Search Technology Providers were the 3 hottest topics. In general, most people were dissatisifed with their organization's CMS solution, were still looking for a reliable SEM firm, and were satisfied with their search engine. It was a very candid meeting with a lot of practical information shared, recommendations given, and many useful takeaways.
Dinner Get Together
March 13, 2007
A group of NY-ISFers got together for a great time at Todai, a terrific Japanese restaurant with an amazing buffet. Internet strategists from the media, financial services, and retail industries attended and we discussed hot topics ranging from "emerging web technologies" to "which marketing techniques actually work" to "where does a web team fit into the corporate structure." Great time was had by all and we all gained a few pounds.
February 13, 2007
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Nic Fulton Chief Scientist, Reuters |
David Leip Chief Innovation Officer, IBM.com |
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Comment from our attendee from France:
"the meeting finish at 3 in the morning for me over here! but it was worth the lost sleep!"
Here are some links to recent stories about Second Life:
Reuters' 'Second Life' reporter talks shop
IBM to give birth to 'Second Life' business group
We had a great holiday dinner at Osso Buco, a family-style Italian restaurant in the Village. It was nice to get out of my conference room and to share some holiday cheer with everyone.
Enjoy the high quality photo taken from Lee's cell phone with no flash.
Our guest speaker, Steven Rosenbaum, CEO of Magnify Networks, gave a very insightful presentation to twenty five people about market trends and monetization opportunities for online videos/UGC as well as provided an insider's view on his company's innovative network of user-generated videos. The presentation was followed by our interactive roundtable session where attendees described their company's online video/UGC initiatives.
- Social networks, user generated content, coopetition with Google, SEM/SEO, blog monitoring, online videos/advertising, behavioral targeting, Second Life, and Ajax.
The conversations during our Interactive Roundtable session were terrific and everyone received advice and recommendations that they could immediately act upon. The conversations are continuing both online and offline since everyone got to meet each other and find areas of common interest.
We also heard some interesting anecdotes ... 1 client at a financial services firm had an account balance that was so large that the number didn't fit in the display field and thus the web app had to be updated (something to aspire to) as well as a CEO of a major corporation who got a black eye due to some unexpected blogging issues (something to avoid).
Steve Gehlen, the Founder of the Internet Strategy Forum gave an overview of the association's goals and our accomplishments. Lee Huang gave an update on the NY Chapter.
Participants from left to right (going around the table):
Ken/Businessweek, Tim/Wyndham Hotel Groups, Karen/Siemens, Nic/Reuters, Jochen/Siemens, Chantal/Standard&Poors, Kate/Pfizer, Ilana/Lion Brand Yarn, Dan/HSBC, Rajiv/Hollywood.com, Harun/AOL, Paul/Scripps Network, Beth/Dow Jones.
Could not fit in the picture:
Robert/Rodale, Lee/VNU, Thomas/Source Media, Gary/Timex, Steve/OHSU.
Presenters:
(includes Ramada, Wyndham, Days Inn)
After the presentations, Harun and Tim answered a myriad of diverse and interesting questions. The Q&A session was followed by our regular Interactive Round Table session where we talked about what was on people's minds. Conversations centered around social networks, behaviorial targeting, and wikis.
Check out their presentations. Cendant Presentation | AOL Presentation
Tim Peter - Cendant (left), Harun Asad - AOL (right)
A bunch of ISF-NYers got together for a delicious dinner and great conversations about
e-commerce, audience measurement, podcasting and online videos.
From bottom left:
Chantal Haberman, Standard&Poors, Director Internet Marketing
Lee Huang, VNU eMedia, Director eBusiness
Jochen Sprecht, Siemens, Manager Web Strategy
From bottom right:
Raanan Bar-Cohen, Dow Jones, Director Product Strategy
Paul Hutton, Scripps Networks, Director Research
Harun Asad, AOL, Director AOL Media Networks
Tim Peter, Cendant, Director Internet Product Development
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