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Interested in Joining the ISF?
The Internet Strategy Forum is an association of over 1,600 corporate Internet strategists.
Contact Information
Meritage Homes
512-615-6435
National Instruments
512-683-6158
About the Austin Chapter
The Austin chapter is being developed under the leadership of ISF Board member Christine Egli of Mentor Graphics. Please contact Christine if you would like to participate.
Twitter: Follow the Austin ISF on Twitter AustinISF
Austin Chapter Event Schedule
ISF Coffee
Friday, June 20, 2008
Location: Primo 360 Map
Time:9:30am
A discussion on implementing social networks.
Implementing Social Networks
Friday, June 25, 2008
Location: Sent with registration confirmation
Time:TBD
Panel and roundtable discussion on applying social networks to your business.
ISF Coffee
Friday, July 11, 2008
Location: Primo 360 Map
Time:9:30am
ISF Coffee
Friday, July 25, 2008
Location: Primo 360 Map
Time:9:30am
ISF Coffee
Friday, August 8, 2008
Location: Primo 360 Map
Time:9:30am
ISF Coffee
Friday, August 22, 2008
Location: Primo 360 Map
Time:9:30am
Austin Chapter Past Events
Thursday, May 29, 2008
Location: Sent at Registration
Meeting Topic:
Groundswell: Winning in a World Transformed by Social Technologies
We are pleased to announce that Josh Bernoff, VP & Principal Analyst at Forrester Research and co-Author of the hot new book Groundswell: Winning in a World Transformed by Social Technologies is our presenter at the next ISF meeting on May 29th.
Speaker:
Josh Bernoff, VP & Principal Analyst at Forrester Research, Co-Author of "Groundswell"
Chapter Notes
Job Announcement
AMD (Austin, TX) is recruiting a Web Analyst. Interested parties should send an email to: Frances.DeLaune@amd.com .
AMD Web Analyst
Work on the internet marketing team at a locally-based Fortune 500 semiconductor manufacturer. This position is a critical role as part of the online marketing team and has responsibilities for web measurements & research for this project. The analyst will act as the customer experience expert to represent customers' voices from research information and from site user metrics. Responsibilities include:
- Define program success metrics (KPI's) and reporting requirements and implementation of tracking code
- Analyze quantitative & qualitative web user data to measure site effectiveness, user behavior & conversions
- Analyze survey data and usability research data to identify enhancement opportunities and to better understand online users
- Formulate strategic thinking and data-driven recommendations by combining research and web traffic data (Internal & external web)
- Based on analytical findings, make actionable recommendations which are data driven to refine programs, web pages and sites to enhance/increase user interaction, traffic and life usability and site conversions
- Work with the project team to participate in discussion to develop requirements for program or site enhancements
- Present results to internal teams and executives on recommendations a regular basis - analytics life cycle
Required skills:
- Experience in analyzing Web & e-commerce data and trends
- Experience & sound understanding of Search Engine Optimization & Internal site search optimization & Administration
- Advanced analysis and reporting skills
- Experience with web analysis tools (HBX or Omniture Site Catalyst will be preferred)
- Experience with designing, deploying and analyzing online surveys (interpreting customers' voice)
- Experience with site redesigns and conversion optimization techniques
- Experience with email campaign testing, analytics and reporting
- Advanced computer skills, including Excel and PowerPoint
- Logical and strategic thinking
- Creativity in analyzing data and problem solving
- Willingness to take initiatives based on high level guidelines and take ownership
- Familiarity with usability studies
- Excellent communication skills
- Education BA/BS with at least 5 years experience in Web Analytics and or Search Optimization (Internal & External - Organic/Paid)
The Austin Chapter meets 4-6 times per year for topic meetings and networking events. We are currently recruiting members and volunteers to drive the chapter events. It's a great way to meet your peers responsible for internet strategy in the Austin area.
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