Author Archives: adminISF

GENERAL MEETING AND ROUNDTABLE

Everyone enjoyed the Interactive Roundtable session where we went around the table and each attendee had an opportunity to describe projects that they’re currently working on as well as pose questions on any topic (eg. social media, apps, content strategies, technology, monetization, prod dev etc) to the group. We had a great meeting, members connected with other members and we discussed hot topics in-depth.

FACEBOOK: FRIEND OR FOE?

With Facebook’s major announcements at their recent conference, F8, they are dramatically increasing their impact on the entire digital ecosystem. Deeper integration with Facebook presents dramatic opportunities to site owners to further engage their customers and expand their reach. Simultaneously, though, Facebook has many on-going problems with privacy and faces operational support challenges. These issues can negatively impact sites that are integrating with them by affecting site performance, opening doors to legal issues and potentially comprising long-term strategies. (10 Reasons to Delete Your Facebook Account). Strategically, how much do you want to hitch yourself to the Facebook bandwagon? Will they continue to dominate or will they flame out like many other companies before it. We’ll discuss this at our meeting with Internet Strategists from leading companies to get a full 360 degree view on the issue.

AN INSIDER’S VIEW ON LAUNCHING AN INTERNATIONAL ONLINE SPORTS BUSINESS IN 35 DAYS

Lee Huang, Director of Digital Product Strategy at NBC Universal, discussed how his team established and launched an online international sports business in 35 days. He discussed their business objectives, video development & live webcasts, editorial strategy, user experience, ad sales, business development, content syndication, social media, and technology.

ISF-NY CHAPTER HOLIDAY DINNER

We had a wonderful 2009 holiday dinner with many regulars as well as several new ISFers. Unfortunately, I forgot to bring my camera. It was great to kick back, share some war stories, some laughs and some great food. The Holiday Spirit was in full swing.

BEHIND THE SCENES OF AN AMAZING FAN-DRIVEN GLOBAL CAMPAIGN TO SAVE A TV SHOW

I described our guest speaker as a “non-digital person that every digital person should listen to.” A packed room heard from Wendy F. who led a very unique fan-driven global campaign that integrated online platforms, social media and face-to-face experiences to help save a major television program. Everyone loved this presentation as it provided an insightful behind-the-scenes look at an amazing community-led campaign.

GENERAL MEETING AND INTERACTIVE ROUNDTABLE SESSION

Terrific meeting with a bunch of regulars and 1st timers. We had a great Interactive Roundtable session where we went around the table and each attendee introduced themself, described a project that they are currently working on, and posed questions about any topic (eg. social media, technology, monetization) to the group and got immediate answers.

MAKING THE RIGHT MOVES FOR DIGITAL GROWTH IN TURBULENT TIMES

At NYU’s Kimmel Center.

Patrick Adams
SVP, Marketing
Victoria’s Secret
Kip Morgan
Chief Marketing Officer
eMusic
Chris Johnson
Vice President, Content & Biz Dev
Hearst Digital
Michael Levin
Director, Product Development
NBC Universal
Lee Huang
Director,
Digital Strategy
NBC Universal
Panelist
Panelist
Panelist
Panelist
Moderator

Bios

We had a standing-room only, sold-out event. The event was a huge success and there was a tremendous energy in the room.

Photos from the Sold Out Event

Agenda:

As decreased consumer and business spending has placed pressure on all business models, corporate America has retrenched by trimming investments, reducing its burn rate, and shuttering non-core operations. These moves extend across the enterprise, often affecting still-burgeoning digital initiatives. Despite today’s harsh realities, companies need to properly position their digital teams for the next wave of growth for when the economy-rebounds. We can’t let short-sightedness unnecessarily extend the impact of the recession for years to come. Two critical questions we all face are:

  • What should our short and long-term digital strategies be to effectively deal with the current economic crisis and rapidly changing marketplace ?
  • What strategic digital initiatives should we be investing in to better serve our customers, increase reach and grow revenue ?

Our panel of industry leaders will examine these questions and share how they are determining the right balance of prudence and preparation, attracting audiences in times of austerity, building new products without breaking the bank and strategically deploying resources. They’ll discuss what they are actively investing in, including new innovative ways to engage customers and drive revenue via video, mobile, Facebook applications/Connect, Twitter, widgets, acquisitions and partnerships.

By hearing firsthand about the details underlying successful near-term and long-term digital initiatives, attendees will be able to transform the economic fear and uncertainty in their own organizations into a catalyst for digital growth.

 

ISF NY CHAPTER HOLIDAY DINNER

We had a wonderful holiday dinner with many regulars as well as many new ISFers. It was great to kick back and share some war stories, some laughs and some great food. The Holiday Spirit was in full swing.

MOBILE STRATEGIES AND CASE STUDIES: MARKETING AND USER ENGAGEMENT ON THE NEXT FRONTIER

A packed conference room of attendees and many who joined online via webcast gained many insights on how mobile is transforming businesses and organizations.

  • Yaron Oren, Head of Mobile Strategy & Operations at Hachette Filipacchi discussed how a leading publisher is leveraging the mobile platform to reach consumers and better serve advertisers. Each month nearly 60 million people come to Hachette’s print and digital brands which include including ELLE, ELLE Decor, ELLEgirl, Car and Driver, Road & Track and Popular Photography.
  • Jeff Lee, President of Distributive Networks discussed how they worked with the Obama Campaign to engage and mobilize their supporters though a mobile strategy.

SELECTING THE RIGHT CONTENT MANAGEMENT SYSTEM FOR YOUR ORGANIZATION

The New York Chapter hosted a webcast with Tony Byrne, founder of CMSWatch. He provided detailed insights and practical knowledge on how leading CMS products such as Fatwire, Tridion, Vignette and Drupal really work and how vendors really perform from a client-side perspective. He gave a great landscape analysis of the different types of vendors, reviewed their key features and functionalities, and shared practical advice on how to make an informed purchase decision. The audio of the webcast is available for free to paid ISF members.

GENERAL MEETING AND ROUNDTABLE DISCUSSION

We had a great meeting this evening where new members and regulars got to together to meet each other and discuss a variety of hot topics ranging from “how to successfully measure online marketing campaigns” to “approaches to building an online community” to “best practices for bring a new product to market” to “addressing copyright issues that content providers face.” Folks from Pepsi,Verizon, Reuters, Viacom, BMG ColumbiaHouse and Lehman Brothers were in attendance.

I HATE MY CMS ? THE PERILS AND PROMISE OF MODERN CONTENT MANAGEMENT SYSTEMS

We had a full house for our panel discussion on Content Management Systems ! It was a no-holds barred session where we discussed the good, the bad and the ugly about CMS. Our great group of panelists (see below) covered the best practices for successfully planning and deploying a content management system, minefields to avoid, real life case studies, industry trends, and the vendor landscape.

       
Event Description: No matter what type of website your company publishes, it’s likely that a content management system (CMS) is at the core of your operations. But while CMSes are among the most vital systems in digital businesses, they are also among the most cursed due to their limitations and idiosyncrasies.

In the early days of the web, many companies built their own systems, only later to standardize on one of the emerging commercial offerings. But now, with the popularity of open source, as well as the growing complexity of content operations, there is no clear path to CMS success. Some companies continue with the major vendors, while others take the custom development route. And there are a large number of viable open source platforms, particularly for smaller operations.

This panel attacks the CMS issue from all of those viewpoints, plus provides a perspective of a leading technology analyst. We explore both the technology and business issues surrounding CMS selection and operation, as well as inviting audience members to share their own “tales from the trenches.”

Panelists

  • Stephen Powers, Principal Analyst, Forrester Research
  • Tim Peters, Managing Director, Leading Hotels of the World/LHW.com
  • Albert Lee, Director of Technology, New York Magazine
  • Tristan Louis, Former Technology Executive, HSBC

Moderated by Joe Galarneau, CTO of Thomas Publishing

Hosted by Lee Huang and Joe Galarneau.